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| Name | Google Ads Course 2024 | 5+ Hours | 70+ Lessons | Timestamps | Free Training |
| Video Uploader | Video From Darren Taylor |
| Upload Date | This Video Uploaded At 07-09-2023 18:00:22 |
| Video Discription | Hire me as your PPC consultant: 👉 https://darren-taylor.com/ ------------ Free Google Ads Training Course 2023 This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training. This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns. Timestamps for the modules: 00:00:00 Introduction 00:02:19 What is Google Ads 00:10:08 How Google Ads Words 00:15:04 Quality Score 00:22:32 Ad Rank 00:27:56 How to Plan a Campaign 00:30:59 PPC Profitability Tool 00:36:19 CRO Audit Overview 00:40:44 CRO Audit - Before Changes 00:43:11 CRO Audit - After Changes 00:46:54 Introduction to Account Setup 00:48:55 Creating a Google Ads Account (No Credit Card) 00:52:28 Introduction to account structure 00:56:18 Campaign and Adgroup Structure 01:02:00 Introduction to keywords 01:05:21 Broad Match 01:12:25 Exact Match 01:16:45 Phrase Match 01:22:10 Negative Keywords 01:25:32 Introduction to keyword research 01:31:08 Keyword planner walkthrough 1 01:36:53 Keyword planner walkthrough 2 01:39:39 Keyword planner walkthrough 3 01:45:52 Keyword planner walkthrough 4 01:49:14 Keyword list refinement 01:52:02 Adgroup segmentation 1 02:01:13 Adgroup segmentation 2 02:05:38 Negative keyword research 1 02:09:26 Negative keyword research 2 02:14:13 Introduction to Ads 02:20:05 Responsive search ads 02:25:15 Call Ads 02:32:08 Campaign Planning 1 02:36:08 Campaign Planning 2 02:37:39 Introduction to ad extensions (assets) 02:38:45 Callouts explained 02:42:47 Sitelinks explained 02:47:46 Call extensions explained 02:53:12 Structured snippets explained 02:58:11 location extensions explained 03:01:58 Image extensions explained 03:08:33 Lead form extensions explained 03:13:40 Price extensions explained 03:16:42 promotion extensions explained 03:20:14 Introduction to bidding 03:25:54 Manual CPC and ECPC 03:31:41 Maximize Clicks and Target Impression Share 03:39:38 Maximize Conversion and Conversion Value 03:45:15 Introduction to conversion tracking 03:51:47 Identifying conversion points 03:54:45 Tracking phone calls from a website 04:03:58 Global site tag 04:07:56 Click to call tracking 04:11:50 Tracking contact forms 04:16:58 Campaign setup - settings 04:27:37 Campaign setup - options and scheduling 04:30:54 Campaign setup - keywords and adgroups 04:33:50 Campaign setup - ads 04:38:38 Campaign setup - sitelinks, callouts and snippets 04:45:42 Campaign setup - lead form extensions 04:50:26 Campaign setup - price extensions 04:53:14 Campaign setup - promotion extension 04:57:06 Campaign setup - budget 05:00:20 Campaign setup - final checks and negatives 05:04:07 Introduction to reporting 05:13:10 Google Ads reporting overview 05:16:57 Building a custom report 05:21:07 Pivot table reporting 05:29:56 Optimisation 05:41:08 Search Terms Report 05:46:50 Summary ------------ If you liked this video, please subscribe to the channel and like 👍 |
| Category | Education |
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