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| Name | Dustin Moskovitz is plotting an escape from email, using his communications expertise in an attempt |
| Video Uploader | Video From AP Archive |
| Upload Date | This Video Uploaded At 03-08-2015 11:15:01 |
| Video Discription | (1 Aug 2014) FOR CLEAN VERSION SEE STORY NUMBER: apus014815 VOICE-OVER YOU'VE GOT MAIL. AND IF YOU'RE LIKE MOST WORKERS, A LOT OF IT. NEW DATA FROM THE RADICATI GROUP SHOWS THAT THE AVERAGE BUSINESS EMAIL ACCOUNT RECEIVES 121 MESSAGES A DAY. THAT'S A FIFTEEEN PERCENT INCREASE SINCE 2011. BUT ASANA, A SAN FRANCISCO STARTUP, SAYS IT HAS A SOLUTION. FOUNDER DUSTIN MOSKOVITZ HAS BEEN PLOTTING AN ESCAPE FROM EMAIL SINCE HIS EARLY DAYS AT FACEBOOK. SOUNDBITE (English) Dustin Moskovitz, Asana Co-Founder "Tech companies tend to solve this problem for themselves because they can. They create a solution that is better than email and that's really the founding story about Asana, we did that at Facebook. We created an internal task management tool that ended up being used across the company and is still used today." ASANA SOFTWARE COMBINES THE ELEMENTS OF A COMMUNAL NOTEBOOK, CALENDARS, SOCIAL NETWORKS AND INSTANT MESSAGING TO ENABLE TEAMS TO SHARE INFORMATION WITHOUT RELYING ON EMAIL. SOUNDBITE (English) Justin Rosenstein, Asana co-founder: "It's really for any team and allows any team to be able to stay on the same page by taking all of the tasks, the projects, the conversations, the due dates, everything you need to work on and putting them in one place. So you can really track things from idea all the way to completion." WHILE STILL IN ITS INFANCY, IT'S TOO EARLY TO TELL HOW EFFECTIVE IT IS. SOUNDBITE (English) Mike Liedtke, AP Technology Writer: "One manager I talked to said he still gets 300 emails a day and 70% of it is internal and they are on Asana, so that kind of illustrates how difficult it might be to get off of email." STILL THE INCENTIVE FOR BUSINESSES TO ADOPT SOLUTIONS LIKE ASANA IS GREAT. ANALYSTS SUGGEST 6 PERCENT OF THE WORK WEEK IS WASTED, DEALING WITH EMAIL'S ONSLAUGHT. MATT FRIEDMAN, ASSOCIATED PRESS Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: https://twitter.com/AP_Archive Facebook: https://www.facebook.com/APArchives Instagram: https://www.instagram.com/APNews/ You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/0fdd8631d5f1b1f4817eb363e171eec4 |
| Category | News & Politics |
| Tags | AP Archive | apus014816 | 0fdd8631d5f1b1f4817eb363e171eec4 | Asana | Dustin Moskovitz | Technology |
