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| Name | Is This A New Era in Web Analytics with Piwik Pro? | Matt Bailey |
| Video Uploader | Video From Matt Bailey |
| Upload Date | This Video Uploaded At 01-05-2024 23:00:06 |
| Video Discription | This episode of the Endless Coffee Cup podcast features Matt Bailey in conversation with Mateusz Krempa, the COO of Piwik Pro, discussing the analytics industry, privacy regulations, and the challenges marketers face with data. They delve into the evolution of Piwik Pro from an open-source project to a proprietary analytics platform competing with Google Analytics. The discussion touches on the importance of privacy in data analytics, the impact of regulations like GDPR and the sunset of third-party cookies, and the trends towards server-side analytics. Mateusz also shares insights about the tech scene in Poland and the benefits of merging smaller companies. The episode emphasizes the need for marketers to focus on what data is essential and the potential pitfalls of overcomplication in analytics tools. Piwik Pro's approach to offering a freemium model and focusing on customer support and simplicity is highlighted as a beneficial strategy for navigating the complexities of digital analytics. _ Guest Speaker Bio: Mateusz Krempa, COO at Piwik Pro Mateusz is a Warsaw School of Economics graduate with over nine years of management experience. As the leader of the Revenue Operations department, he's responsible for the optimization of revenue streams. He also oversees account management activities for the entire Piwik PRO customer portfolio. _ Matt Bailey brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and #profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, #conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical humorous way. _ Follow me online here: Main YouTube: @MattBaileySays Medium: https://medium.com/@mattbaileysl Website: https://www.sitelogicmarketing.com Podcast: https:/www.sitelogicmarketing.com/category/podcast/ OMCP Training: https://omcp.org/ _ 00:00 Rethinking Data Management: A Fresh Start 00:43 Welcome to Endless Coffee Cup: A Dive into Digital Marketing 01:14 Spotlight on Piwik Pro: Revolutionizing Analytics 12:55 The Journey of Piwik Pro: From Open Source to Market Leader 15:06 Embracing the Freemium Model: Piwik Pro's Strategic Shift 18:33 Navigating the Analytics Landscape: Education and Misconceptions 22:36 The Future of Analytics: AI, Server-Side Tracking, and Beyond 41:01 The Tech Renaissance in Poland: Innovation and Growth 43:58 Piwik Pro's Expansion: Mergers and Acquisitions 45:03 Closing Thoughts: The Piwik Pro Experience |
| Category | Education |
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